Klaus Haapaniemi, renowned for his magical art and design, will expand his product range to kidswear this fall. Klaus Haapaniemi Giants offers everyday clothes for big adventures. The kidswear collection has been designed in collaboration with fashion designer and denim expert Tiina Salmela.
Designer Tiina Salmela Photo: TRE
Tiina, tell us about the collection.
The collection will highlight Klaus Haapaniemi's fairy tales and their magical feel. The first drop, called Tale of the Rabbit, includes jeans, a dress, a skirt, sweatshirts and sweatpants, t-shirts, and a beanie, as well as a children’s cotton kimono as a specialty product. Our aim was to make clothes especially for active children, thus the clothes are easy to wear, comfortable, and easy to wash. It’s been important since the beginning to make sure the products are ecologically produced. They are made of GOTS-certified organic cotton and the production process has an Oeko-Tex certificate whenever possible. The jersey products are made in Portugal and jeans in Italy. The price point for these products will be lower than other Klaus Haapaniemi products to make them available to a wider audience.
How did this project begin?
I have worked as head designer and senior designer at Diesel, Levi’s, and Lee, and I met Klaus while working at Diesel. I have two little kids, and when I moved back to Finland after 14 years abroad, I felt like I wanted to design kidswear. We decided together with Klaus Haapaniemi and Mia Wallenius, the creative director and co-owner of the brand, that we’d create a kidswear collection for Klaus Haapaniemi. We especially wanted to make environmentally-friendly jeans for kids, as the selection of these products seems to be small.
The idea is to expand the collection, to which direction will it be taken?
The range will be expanded later on to other products, and the collection will include more garments made of woven fabrics, maybe even hats. We’ll offer more festive clothes for Christmas and the summer collection will be out in February—March.
Klaus Haapaniemi Giants will be launched at TRE concept store in October 2017.
Text: Vilma Heimonen
Photos: TRE & Matti Pyykkö/Klaus Haapaniemi Giants
Lue lisää täältä: Klaus haapaniemen taianomaiset hahmot hyppäävät lastenvaatteisiin