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TRE Christmas Market Seoul – the Biggest International Sales Event for Finnish Design and Lifestyle


TRE Christmas Market Seoul – the Biggest International Sales Event for Finnish Design and Lifestyle


TRE will bring 100 Finnish brands to South Korea in December 2017

TRE Christmas Market Seoul gathers together high-quality Nordic design, charity work and the warm spirit of Christmas. The location just off the popular Coex Center attracts people to shopping, and the stylish space of 1000 square meters guarantees an excellent presentation and a large selection.

TRE will bring Seoul collections from 100 Finnish companies. Also, selected South Korean design companies will also participate the event.

The event focuses on home decor, kids' products, fashion, gifts, postcards, jewelry, and accessories. The most popular Finnish design brands like Moomin, Klaus Haapaniemi, and Aarikka, will be joining the market.

Experience the real Finnish Christmas

Besides the large selection, TRE Christmas Market will also offer its customers, press and BtoB clients an opportunity to experience a genuine Finnish Christmas. In workshops, the visitors can decorate gingerbreads and reflectors, cut paper snowflakes, and get to know the Finnish Christmas traditions. The café serves genuine Finnish gingerbreads and warm glogg.

Instead of the traditional Santa, TRE invites Brother Christmas, the Finnish do-gooder, and charity person, to represent the modern Christmas spirit. Together with the Embassy of Finland, Brother Christmas will arrange a fundraising to support single moms in Seoul.

Last year, at the TRE Christmas Market Helsinki, Brother Christmas and TRE collected around 1,500 Christmas gifts for the underprivileged in Helsinki region.

TRE Christmas Market – International sales and BtoB pilot project

In 2016 TRE arranged the Christmas Market in Helsinki for the first time. The event was a success: it hosted 120 brands and ca. 150,000 visitors. This year's event in Helsinki offers products from 150 Finnish companies.

TRE Christmas Market Seoul is a pilot project, and the aim is to copy the concept in various countries in the coming years. With the international sales platform, TRE strives to give the participating companies a connection to the global market and help them meet a large number of customers with rather a small investment. At the same time, TRE will showcase the genuine Finnish lifestyle. Buyers, agents, and the media as well will get to know Finnish brands during the event. Nordic design is trendy in South Korea, and South Korea is the trendsetter and forerunner of the Asian market, and therefore an important sight to be seen.

Habitare Talks: Discussion about Finnish design

The partner of TRE Christmas Market Seoul, Habitare Furniture Fair will arrange on 4th of December a series of panel discussions, Habitare Design Talks, with Finnish contemporary design as the topic. The theme is "Roots – Finnish design today and tomorrow," and the talkers include Saara Renvall and Elina Aalto, the organizers of the Habitare Protoshop prototype exhibition for a decade now; designer Klaus Haapaniemi; master carpenter Antrei Hartikainen; illustrator Janine Rewell, and the founder of Made by Choice, Lasse Laine.

Lifestyle Finland by Finpro

The Finnish organization Finpro has helped in the arrangements, and it will also organize its own event in the same venue 30 November–1 December 2017. Over 20 Finnish fashion and design enterprises will present themselves to South Korean buyers and media in the B2B event of Lifestyle Finland program.

TRE Christmas Market Seoul 4–25 December 2017

More information: Tanja Sipilä +358 400 776 786

#worldoftre #TREChristmasMarket #TREChristmasMarketSeoul #TCM


TRE is a design and lifestyle store in the heart of Helsinki, at Mikonkatu 6. Our selection of 300 brands focuses on Finnish fashion and design. We are committed to working towards sustainable development, and we want to support small producers and local production. In addition to our brick-and-mortar, we also operate on the web, organize events and collaborate with many Finnish partners.

Habitare, the largest furniture, design and interior decoration event in Finland will take place in Messukeskus, Helsinki, from 12 until 16 September 2018. Habitare offers experiences and ideas on interior decoration, and on the functioning and look of homes and other spaces. Habitare highlights the ideas and works by a new generation of designers, and sparks discussion. Habitare's International Friend is Curatorial Director of Cooper Hewitt, Cara McCarty. At the same time with Habitare: Antiikki and HighEnd Helsinki, and Habitare Pro event for professionals.

| | @HabitareFair | | #habitare2018 |

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