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New Brand OHOY Swim Makes Beautiful and Sustainable Swimwear

Henna and Anna are two Scandinavian women living far away from their home, where the desert and sea meet. Henna and Anna are also the founders of a new brand OHOY swim.

OHOY swimwear is designed to be worn both on land and in the water. Scandinavian simple style works well for example combined with shorts or a skirt. These swimsuits you can wear through all day.

Responsibility to look after the environment is on OHOY swim’s focus. Products are made from plastic and fishing nets collected from the sea, which are recycled into luxurious Italian fabric. Swimsuits are sewn in Dubai, where employees are working within fair and friendly working conditions. Swimwear is tested in real-life conditions. They are twice as resistant to chlorine, sun cream and oil than most other fabrics and they stay put and beautiful.

Hazy Days collection is inspired by Henna’s and Anna’s childhood memories, when the summers in Scandinavia were spent by the sea. Inspiration has been taken also from the deserts in the Middle-East and colors that reflect hazy desert light. All products are seamless.

OHOY swimwear is available at TRE concept store (Mikonkatu 6, Helsinki). Price 90 euros.

Text: Vilma Heimonen

Photos: OHOY swim

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