How to Be More Responsible Fashion Consumer?

Ask and demand answers

Buy products, which have good quality and last long, from brands that operate responsibly and transparently. Favor items that are made of recycled materials, cellulose-based lyocell and hemp. The use of recycled material diminishes the consumption of natural resources and producing lyocell is more environment-friendly than producing a similar material, viscose. Growing hemp does not require much water, fertilizers or pesticides and due to the strong roots of the plant, erosion is not increased.


Don't wash if it's not dirty

Wash the clothes according to the instructions, in this way they last better longer. You can diminish the environmental impact of clothes significantly by washing and taking care of your clothes correctly. Wash your clothes only when needed – you can freshen them up by airing or freezing.


Bin is not a place for textiles

Undamaged, clean and usable clothes can be sold, given away to friends or taken to clothes-collecting points, flea markets or recycling centers. Damaged items can be repaired. Textiles that have reached their end can be used as cleaning cloths or material for rag rugs. You can also give them to animal rescue shelters, as an example, or to companies using recycled material. Even many fashion chains receive recyclable textiles.


    Sources: Outi Les Pyy blog, Vihreät Vaatteet website and Helsinki Region Environmental Services Authority HSY

    Text: Vilma Heimonen